Paradiso Farm Coffee is proud to offer Smithsonian Bird Friendly Certified Coffee:
Gautemala Asobagri, Honduras Comsa Marcala, Honduras Rogue Roast, Honduras Comsa Marcala Decaf
Your Coffee Is Stronger Than You Think
Bird Friendly does more than any other certification to conserve habitat for birds. Smithsonian scientists developed the Bird Friendly certification for coffee in the late 1990s to conserve habitat and protect migratory songbirds — and this trusted brand has recently expanded to cocoa.
Bird Friendly habitat ensures a mix of foliage cover, tree height, and biodiversity that creates quality habitat for birds and other wildlife. This certification provides farmers with a premium for their products, and because of stringent growing standards, the Bird Friendly program is also a critical asset in fighting climate change.
Did You Know?
The bird population in the United States and Canada has declined by almost 30% — a total loss of 3 billion birds — across biomes since 1970 with habitat loss as a driving force.
75% of the world's coffee is farmed with practices that leave no place for birds, or worse, actively destroy forest habitat. When forests disappear, migratory songbirds disappear too.
Bird Friendly farms are 100% organic certified — no harmful pesticides — so they are better for the people and the planet.
Bird Friendly certification protects birds and habitats through the hard work of 5,100 Bird Friendly farmers in 11 countries growing 34 million pounds of coffee annually.
New Bird Friendly certified cocoa protects new habitat; farmers in the Dominican Republic are now proudly growing cocoa that is good for birds, better for their bottom line, and positive for our planet. Smithsonian is looking to rapidly expand into additional countries.
Sustainable Development Goals
Bird Friendly coffee habitat flies above the rest by protecting a combination of foliage cover and tree diversity proven to provide quality habitat for birds and other wildlife. This work also helps in pursuit of the following United Nations Sustainable Development Goals.
The Farm:
Guatemala - Asobagri (Asociación Barillense de Agricultores)
Is a non-profit Civil Association made up of small-scale producers of high-quality coffee, 392 of which are Bird Friendly members. Located in the scenic mountains of the Huehuetenango region of Guatemala, one of three non-volcanic areas in Guatemala, this stunning region boasts the highest mountain ranges in all of Central America.
Honduras Comsa Marcala:
Café Orgánico Marcala S.A. de C.V. (COMSA) has been promoting sustainability and responsibility across their coffee business, spanning everything from the environment to producers to customer relations, for 18 years in Marcala, Honduras. This picturesque region is a notable coffee producing area and is known as the first protected designation of origin for coffee.
When asked why the Bird Friendly certification was important to her and her farm, COMSA member Miriam Pérez reflected, “It is important to care for and create biodiversity...This creates balance in life on this planet.” Their conscientious stewardship is grounded in their beliefs: “We feel and see ourselves as beings of light, with a divine level of consciousness that allows us to see God in the nature, the water, the air, the trees, the flowers, and the birds.”
Featured bird on the finca: Ruby-crowned Kinglet
About the artist who created the Smithsonian Bird Friendly Labels
Noah Sabourin is an artist majoring in studio art at the University of North Carolina Greensboro, and is hoping to graduate in 2028. He is most interested in traditional art, graphic design, and historical art preservation. When not doing art, he enjoys making coffee, playing saxophone, and hiking.